PARTNERSHIPS THAT
MOVE THE NEEDLE
ADVERTISER PARTNERS
WHO WE ARE & WHAT WE DO
At 3T, we’re not just salespeople, we’re your embedded Brand Partnerships team, focused on one thing: driving B2B and talent revenue through strategic advertiser relationships.
We represent companies, publishers, platforms, creators, and content owners, to help them grow their business through brand partnerships that are culturally relevant, media-efficient, and revenue-generating. In a world where advertisers are more selective than ever, we serve as a trusted extension of your team, bringing senior-level brand and agency relationships, strategic rigor, and revenue-focused execution to the table.
We speak the language of media planners, buyers, and CMOs. From negotiating holding company rate cards and securing upfront commitments, to building scalable go-to-market strategies, we know how to turn your media, content, and culturally relevant offerings into repeatable, outcome-driven campaigns that brands invest in.
We don’t just open doors—we close deals that impact your bottom line.
WHAT WE DELIVER
Revenue Strategy & Growth Acceleration
We build predictable pipelines and help you package and price your offerings in ways that resonate with advertisers. Whether you’re a media company, platform, or creator collective, we work behind the scenes to fuel top-line growth.
Go-To-Market Positioning
We define your value in a way that lands with advertisers, whether that’s a YouTube-first strategy, multicultural engagement, or branded content IP. Our consultative approach blends cultural relevance with business strategy.
Brand & Agency Partnership Development
We activate our network across holding companies, independent agencies, and brand-direct marketers to bring new dollars in the door. We don’t wait for RFPs, we create opportunities.
Digital Monetization & Media Packaging
From programmatic, to premium branded content, to IRL activations, we help you commercialize your offerings across platforms and develop sales narratives that convert.
Will Thomas (Founder)
I've built my career driving revenue through strategic partnerships that sit at the intersection of culture, media, and business impact. From navigating agency holding companies to aligning with brand leaders across verticals, I know how to break through the noise, spark meaningful collaborations, and position platforms, creators, and campaigns for sustained growth and long-term value
3T exists to help companies and talent, secure partnerships dollars. We plug in as your brand partnerships engine, focused on increasing advertiser investment, unlocking new revenue streams, and securing long-term brand commitments.
We're not theorists, we’re dealmakers. We don’t just advise on how to grow, we help you do it, quarter over quarter.
If you’re looking for a partner who can elevate your brand in front of advertisers and drive serious business results, let’s talk. At 3T, we don’t chase dollars, we build the systems that attract them.
STRATEGIC PARTNERS
“Revenue follows relevance. Relevance is built through culture, connection, and consistency.”
CONTACT US
For new business inquiries or questions, please fill out the contact form and we’ll follow up shortly.
CULTURE IS DIVERSE, IT’S INCLUSIVE, AND IT’S THE FUTURE OF ADVERTISING