FLIGHT CLUB X BRONNY JAMES JR SPONSORSHIP
In a first of its kind sponsorship, Flight Club partnered with Mars Reel to sponsor the AAU North Coast Blue Chips throughout the Summer season of 2019.
The team is most prominently known for being the place where LeBron James Jr. is playing his trade and the sponsorship will consist of the store designing the new jerseys for the season as well as hoodies, basketball towels and duffle bags.
To extend the program digitally, the partnership included social video content produced and distributed to the Mars Reel YouTube and Instagram handles.
Advertiser: Hyundai
AA Awareness & Purchase Intent Campaign
2.8M Views
To drive excitement and intent to purchase for the Hyundai Elantra, All Def leveraged one of its most established series, Dad Jokes. This sponsorship included (4x) Hyundai Dad Jokes with Brought To You By Messaging, :15 TV Spot, Branded End Card, and Branded Watermark
To drive additional awareness, All Def also put together a social amplification strategy where we engaged audiences across Facebook, Instagram, and Twitter.