At 3T, we specialize in securing high-value brand partnerships and driving revenue growth through strategic media investments. With 15+ years of experience working with global brands like Unilever, General Mills, Hyundai, Ford, Sprite, Coca-Cola, VitaminWater, State Farm, McDonald’s, and Taco Bell, we have a proven track record of delivering scalable, outcome-driven advertising solutions that move business forward.
We operate at the intersection of premium media, programmatic advertising, and culturally resonant content, helping brands unlock upfront investment opportunities and execute high-impact campaigns across YouTube, digital video, and creator-led marketing.
Our Approach
Success in today’s digital landscape requires more than just visibility, it demands precision, cultural fluency, and revenue-first thinking. At 3T, we engineer strategies that maximize brand impact and business performance through:
Premium reserve YouTube pre-roll media, securing top-tier ad placements for guaranteed visibility
Programmatic advertising and advanced targeting, optimizing reach, efficiency, and performance across digital ecosystems
Branded video content and creator marketing, integrating brands authentically into high-engagement content
Scalable revenue modeling and upfront investment strategy, helping brands navigate media buying with long-term, strategic commitments that drive measurable returns
Why 3T?
Not every company has the bandwidth to build an in-house team of senior brand partnership executives who can consistently landscape the market, negotiate high-value media investments, and build relationships with top advertisers and agencies, we fill that gap.
We don’t just execute campaigns; we architect revenue-driving ecosystems that deliver long-term impact. Whether it’s through direct-to-brand partnerships, programmatic optimizations, or full-funnel digital strategies, we ensure that our partners aren’t just part of the conversation, they’re leading it.
At 3T, we turn brand equity into business results, cultural relevance into revenue, and digital strategy into scalable growth.
Will Thomas
(Founder Bio)
Will Thomas is a brand partnerships and media executive with over 15 years of experience helping global brands navigate the evolving digital landscape. With a deep expertise in premium media, programmatic advertising, and creator-led marketing, he has successfully secured upfront investments and engineered high-impact advertising strategies for some of the world’s most recognizable brands.
With a history of structuring outcome-oriented partnerships, Will has led digital-first campaigns for major brands like Unilever, General Mills, Hyundai, Ford, Sprite, Coca-Cola, VitaminWater, State Farm, McDonald’s, and Taco Bell. His expertise in scalable revenue modeling and media strategy has helped advertisers maximize ROI while ensuring cultural relevance and audience engagement.
An influential figure in the media and advertising community, Will continues to be a driving force in helping brands stay ahead of the curve, building partnerships that don’t just capture attention, but convert engagement into lasting business impact.