Branded Video Integrations
Brands looking to engage & entertain consumers through online video, one of the most impactful forms of digital advertising takes place when they integrate messaging into already existing video programming/formats. This digital tactic is highly successful when the original IP has a built in audience that is proven and tapped in.
Advertiser: Modelo
Salud To Summer 2021 Campaign
585K Views
Modelo partnered with All Def by integrating into existing show “Pull Up & Support”. Their brand strategy was to authentically surround key summer touch points such as food, culture, and community ties.
In this custom integration video we Pulled Up to Support one of our favorite black owned restaurants in LA…My 2 Cents.
We spoke to chef Alisa Reynolds about her journey, her fighting spirit, and had the opportunity to try many of her amazing dishes.
Be sure to check out My 2 Cents on Pico if you’re ever in LA, you won’t be disappointed!!
In addition to the video sponsorship, All Def drove viewership to the content with social amplification across Twitter, Instagram, and Facebook.
Advertiser: Paramount Pictures
Theatrical Awareness Campaign
Views: 31M (370K Engagements)
In partnership with Paramount Pictures promoting Daddy’s Home 2 , All Def leveraged their wildly successful original IP Dad Jokes and partnered with Will Ferrell & Mark Wahlberg to participate in an epic duel of Dad Jokes. The custom branded episode was natively distributed across the All Def YouTube and Facebook channels.
The goal was to drive timely awareness of the film among A18-34 and position the film as a must see event.
Advertiser: Warner Bros. Pictures
Theatrical Awareness Campaign
Views: 966K (10K Engagements)
In partnership with Warner Bros. Pictures promoting Smallfoot , All Def leveraged their entertaining original IP Arts & Raps and partnered with Common to participate in a hilarious Q&A with our kid hosts. The custom branded episode was natively distributed across the All Def YouTube and Facebook channels.
The goal was to drive timely awareness of the film among A18-34 and position the film as a must see event.